China’s homegrown smartphone brands are continuing to overshadow their international peers on domestic turf. Huawei has topped domestic mobile phone sales for several consecutive quarters so there is not much news there. However, the new Jiguang report shows that OPPO has been steadily gaining popularity. The top five phones in China for Q1 2017 were Huawei, OPPO, iPhone, Vivo, and Xiaomi.

Huawei and OPPO have a market retention rate of 20.8% and 18.5% respectively, followed by iPhone with 18.2%. Vivo and Xiaomi took third and fourth place respectively. Huawei and OPPO have been rising in popularity for the past five quarters. Jiguang’s “Q1 2018 Smartphone Industry Research Report” (in Chinese) also shows that Xiaomi’s phones have been increasing their market share for three consecutive quarters ahead of their IPO.

Sales statistics show iPhone’s declining popularity. Huawei held more than a 25% of sales in Q1 2017 followed by Oppo and Vivo. Huawei has been increasing its sales steadily for the past five quarters. Data also showed that the iPhone users’ loyalty is currently at 63.4%, meaning that more than 60% of the users continued to use iPhone in Q1 of 2018.

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Masha Borak

Masha Borak is a technology reporter based in Beijing. Write to her at masha.borak [at] technode.com. Pitches with the word "disruptive" will be ignored. Read a good book - learn some more adjectives.