A leaked email from Xiaomi CEO, Lei Jun, to staff revealed Xiaomi’s plans to set up a separate department dedicated to bolstering smartphone camera capabilities.

In the email, Lei wrote: “The company has decided to set up a separate camera department within the smartphone division. With the company’s resources, we aim to build smartphone cameras capable of taking world-class quality photos!” Lei also announced that Zhu Dan (朱丹), the director of electrical engineering at Xiaomi, will head the new department.

Cameras seem to be every new smartphone’s selling point, if not the biggest. Chinese smartphone makers such as Huawei, OPPO, and Meizu have all been focusing on building high-end cameras to for their new models.

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Nicole Jao

Nicole Jao is a reporter based in Beijing. She’s passionate about emerging trends, news, and stories of human interest within the world of technology. Connect with her on Twitter or via email: nicole.jao.iting@gmail.com.