Chinese B2B e-commerce platform Huixiadan (惠下单) has secured an undisclosed amount of strategic investment (in Chinese) from Tencent.

Founded in 2015 by a team from world’s top fast-moving consumer goods (FMCG) brands, Huixiadan is a mobile app where retailers could order FMCG directly from distributors. The company is now partnered with over 120 retail stores across 24 provinces. Its top partnership brands include Coca-Cola and P&G, Mengniu Dairy and Uni-President. The company aims to improve the efficiency of the distribution process by facilitating the communication between retailers and distributors.

The new tie-up would create synergy effects between Huixiadan, its partners and Tencent’s WeChat-based ecosystem, big data and smart retailing system, according to founder and CEO of Huixiadan Cui Zhen.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.