Twitter Branding Summit debut in Beijing tries to balance politics and business

On May 17, Twitter held the Twitter Brand Summit in Sanlitun Soho, Beijing, Twitter branding’s official debut in China. The event was aimed at Chinese businesses seeking increased global exposure and digital marketing.

While Twitter may be blocked in the country, they still recognize the opportunities to capitalize on China’s desire to increase its global presence. However, this leaves them in a gray area unaddressed at the event.

“Strictly speaking, it’s hard to judge whether what Twitter’s promoting here can always be legal. You know, Twitter’s banned by Beijing. Media business in China sometimes gives their lives to Chinese government,” Su Yeshi, a former social media specialist at a Chinese edtech platform told TechNode.

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