WeChat removes short-lived ban on all mainstream video and music platforms

WeChat rolled out tightened restrictions on sharing external audiovisual links in its Moment feed on May 18, which could have affected all the mainstream video and music platforms in China. Lucky for them, the tech giant has decided to remove the policy just three days later (in Chinese).

“WeChat would further restrict external links to protect users’ privacy and optimize customers’ experience,” reads a statement posted on its WeChat official account on May 18. “External links must not spread content containing audiovisual programs in any form without obtaining related government certificates.”

Update: Direct sharing of videos from Douyin is still banned. Users only can download the video and re-upload on WeChat Moment. We tested Kuaishou, Weibo and Ximalaya. Direct sharing through these apps works well.

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