“Imagine an assistant who understands your happiness, anger, sorrow, and laughter and what you want to watch based on your feelings even before you figure out what your feelings are. It will give you the content you want most. AI can do this,” said Gong Yu, Chief Executive Officer of iQiyi, at the company’s annual entertainment marketing conference on May 18 in Beijing.

However, iQiyi says they are doing more than just the “common” application of personalized content. The internet entertainment company is developing technology to help directors cast actors and edit films. It’s building a database for actors that contains not only physical information but also their theatrical genres, behavior patterns, and clothing styles.

Algorithms are developed to identify human faces in different shows and extract their corresponding clips. For instance, if a user solely enjoys the performance of a certain actor, she can watch the clips only featuring that particular actor. Beyond that, users will also be able to select their favorite types of performances, such as singing or dancing. iQiyi has already been using this to generate featured scenes in variety shows.

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Jiefei Liu

Jiefei Liu is a Beijing based tech reporter. She focuses on the union of tech and content creation and loves agriculture. You can write to her at Jiefei@technode.com