“You recognize that the world has changed, but you know that to adapt and change your company’s culture you need to defeat a layer of inertia. It’s like setting broken bones, painful and hard.” —Wang Xiaochuan

For Sogou, November 9, 2017, was a very good day – the company had made it onto the New York Stock Exchange. Wang Xiaochuan, who had waited 14 years for that moment, was the one who set Sogou on a new course, the one that had led them to Wall Street and a massive change of fortunes.

In 2003, when Wang Xiaochuan founded Sogou, he hoped search would boost his might against internet forerunner Baidu, established in 2000. But Sogou drifted far from its original goal, so much so that in 2010 and again in 2013, they were nearly bought out by Qihoo 360. But now, not only has Sogou become the most popular Chinese input method on the market, their market share in search had risen dramatically. According to CNZZ data, in April 2013, Sogou search had only 9.15% market share. By the end of March 2018, iResearch puts Sogou’s mobile search market share at 18.2%, making it the second largest in China.

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Zhang Lincheng

神说,要有爱,于是便有了AI。

Heather Mowbray

Heather Mowbray translates economics and social interest stories from her loft in the Beijing hutongs, where she's lived for a decade. She is training to be an interpreter so she can finally interact with...