News and content aggregator Jinri Toutiao has issued another apology involving heroes and martyrs, this time for advertising appearing in search results that was “disrespectful to heroes”, according to Tencent News (in Chinese). The apology to the public and heroes (英烈) and their families stated that this was a grave error and all such placements have been stopped and the advertising placements team and leader have been suspended.

The public apology states that Jinri Toutiao will “reflect on the adverse social impact” caused by the search engine advertising. It blamed its marketing department for its handling of an advertising agency that programmed key words that triggered certain ads.

The apology involves yet more soul searching for Jinri Toutiao:

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Frank Hersey

Frank Hersey is a Beijing-based tech reporter who's been coming to China since 2001. He tries to go beyond the headlines to explain the context and impact of developments in China's tech sector. Get in...