Jinri Toutiao apologizes for search engine ads ‘disrespectful to heroes’

News and content aggregator Jinri Toutiao has issued another apology involving heroes and martyrs, this time for advertising appearing in search results that was “disrespectful to heroes”, according to Tencent News (in Chinese). The apology to the public and heroes (英烈) and their families stated that this was a grave error and all such placements have been stopped and the advertising placements team and leader have been suspended.

The public apology states that Jinri Toutiao will “reflect on the adverse social impact” caused by the search engine advertising. It blamed its marketing department for its handling of an advertising agency that programmed key words that triggered certain ads.

The apology involves yet more soul searching for Jinri Toutiao:

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