Reading entertainment news and content economy business insights published by Chinese media, it’s not surprising to see the direct use of the term “IP” (in Chinese). This intellectual property’s abbreviated form in Chinese context now refers to concepts of authenticity, brands, characters, stories, and even prototypes of ancient myths.

Major entertainment and cultural players are moving aggressively into the IP game. The attractive Chinese market holds challenges and opportunities. The theme of China’s reliance on international IP is still strong, but demands in emotional reciprocity and generation Z’s rise are creating a new landscape.

There was no such word that matches intellectual property’s meaning in China before the term was imported. As a formal WTO member and a country which used to feed huge piracy markets, China learned the phrase and acknowledges its power by frequently learning from disputes. Trump’s tariffs on $50 billion worth of Chinese goods are seen as the US revenge to China’s harmful intellectual property practices including theft.

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Runhua Zhao

Runhua Zhao is a technology reporter based in Beijing. Connect with her via email: runhuazhao@technode.com