When thinking of Chinese phone brands, what names come to mind? If you’re like most people I speak to, you’re probably thinking about Huawei, Xiaomi, or possibly Vivo or Oppo. But what about TECNO?

Even in China, where the phone maker’s parent company, TRANSSION Holdings, is based, TECNO is hardly a household name. It has never even cracked the top ten in China’s smartphone market, and has not focused heavily on developed markets. However, if you live in Africa, the brand is just about unavoidable. In fact, TECNO, its sister brand itel and other TRANSSION devices make up nearly half phones that are sold on the continent, according to company representatives.

TRANSSION is just one of many Chinese technology firms who have made inroads into Africa in recent years, and with the increasing focus that China is devoting to the region, the firms there now may simply be the first wave of Chinese tech pioneers on a continent that may be poised for same kind of dynamic economic growth that China itself experienced in the 1990’s and 2000’s.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Elliott Zaagman

Elliott Zaagman is a contributor to TechNode. He is also a corporate trainer, executive coach, and writer who splits his time between Bangkok and Beijing. He focuses on Chinese companies and how they relate...