Taihe Group’s Baidu Music (百度音乐) has rebranded as Qianqian Music (千千音乐), launching a new logo and domain. However, functionality within the app and the on the website remains the same.

The move follows a 2015 merger between Baidu’s music service and Chinese music company Taihe Entertainment Group, in which the Chinese tech giant sought to spin off one of its brands for investment. The move also aimed to improve Baidu’s Music’s offerings by leveraging Taihe’s library of local and international content.

“Baidu Music has been upgraded to Qianqian Music, which is not only a simple brand upgrade but also an indispensable measure for us to fit in with the needs of emerging users.” Liu Xin, vice president of Taihe Music Group, is quoted as saying.

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Chris Udemans

Christopher Udemans is a Shanghai-based data and graphics reporter. He covers Chinese artificial intelligence, mobility, and cybersecurity. You can contact him at chrisudemans [at] technode [dot] com.