Baidu and Ford Motor (China) on June 27 confirmed cooperation intention in frontier mobility fields including AI, connectivity, and digital marketing by signing a formal Letter of Intent (LOI).

The cooperation is likely to utilize Ford Motor’s existing industrial advantages, manufacturing assets, and extensive professional networks to support Baidu’s ambition in autonomous driving and related research projects. In return, Baidu’s massive data including those collected in Baidu map will further allow traditional car manufacturer Ford Motor to acquire first-hand information.

Baidu’s dominant position in China’s search engines will also expand Ford’s marketing channels in China. The big data leader will enable Ford to accurately understand market movements, consumer behavior shifts, and tailored-marketing plans.

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Runhua Zhao

Runhua Zhao is a technology reporter based in Beijing. Connect with her via email: runhuazhao@technode.com