WeChat Pay’s “No-Queueing Month” hits traditional bricks-and-mortar retailers

Earlier this month, WeChat Pay declared the month of June as the “No-Queueing Month.” Now that the campaign is entering its final week let’s take a look at what it’s all about.

During the campaign period (from June 11th to July 5th), shoppers can receive 7.5-10% special discounts if they choose to use the “Scan, Pay & Go” mini-program to check out instead of queuing at the cash registers. WeChatPay also gives out larger discounts at random that go up to RMB 50. The “Scan, Pay & Go” app allows shoppers to scan the items they would like to purchase and pay within the WeChat app.

According to WeChat‘s recent post on social media, over 4000 supermarkets and convenience stores across China are participating in the campaign to encourage WeChat users to go “queue-free.”

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