Castbox thinks paid service is the future of podcasts.

For now, audio advertisements have been one of the biggest sources of income for podcast companies, but in the future, premium paid content will surpass ads and become significant, said Renee Wang, founder of the podcast platform, at TechCrunch Hangzhou on July 3.

Although the company is based in San Fransisco, the majority of Castbox’s staff are in Beijing. It has raised a total of $29.5 million since its founding in 2016. Its proprietary technology includes features like curated podcast recommendations and in-audio deep search. It offers paid podcast shows and recently announced a blockchain-based payment solution.

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Jiefei Liu

Jiefei Liu is a Beijing based tech reporter. She focuses on the union of tech and content creation and loves agriculture. You can write to her at Jiefei@technode.com