Huoshan.com, a short video platform backed by ByteDance, announced its One Million Experts (百万行家) plan which will inject RMB 1 billion ($150 million) worth cash and resources in the following year. The fund is aimed at users in industrial, professional, and service sectors to show and exchange experiences.

Huoshan AKA Volcano Video or Vigo Video is not only eyeing commercial interests. As Beijing tightens regulation and censorship, the platform was criticized by China’s content watchdog the State Administration of Radio and Television for allowing distribution of improper content. Huoshan’s City Channel also shut done to clean up vulgar content in April.

The company thus set up a new topic recommending and distributing positive energy content to respond to Beijing’s policy shift and hedge any undesirable administrative risks.

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Runhua Zhao

Runhua Zhao is a technology reporter based in Beijing. Connect with her via email: runhuazhao@technode.com