China’s mobile economy grew by over 20% amid intensifying competition

Driven by a growing number of mobile internet users, gross internet-based trading volume hit RMB 8.42 trillion ($ 1.25 trillion), a 22.2% increase compared to 2017, according to a report by QuestMobile.

The report (in Chinese) covers China’s mobile ecosystem for the first half of 2018 and focusses on topics including mobile economy business models, new retail, gaming for social needs, video streaming, and digital branding.

The overall number of mobile netizens is moving into a stable growth channel where the first half of this year saw the number of monthly active mobile netizens grow by 0.4%.

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