New study on older WeChat users show how important the superapp is in the lives of the elderly

Tencent’s social science research affiliate Society & Technology (S-Tech), together with a research team at Shenzhen University, has unveiled its latest study on WeChat’s senior users whose ages are over 55. The study looked into 3,051 senior samples collected from 956 families in 58 cities in China, showing the ageing population’s market potential and technology’s role in happiness building.

Among the 3,051 samples collected, only 9.72% were from first-tier cities.

The study says that 80% of those sampled between the ages of 55-59 use the app. The figure drops to 51.3% among the 60-69 age range. Higher willingness, higher education level, and younger age, all demonstrate a positive correlation with the use of WeChat.

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