Toutiao rolls out a clone of its suspended joke app

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今日头条悄悄复活“内涵段子” 回应称将重新定位这款产品—Tencent Tech

What happened: Toutiao launched a new joke app named Pipixia, where users can upload and share a collection of short videos, photos, jokes, and memes.

Why it’s important: The app reminds us of Toutiao’s previous joke app Neihan Duanzi in every sense. In a national content purge earlier this year, the state’s cyberspace watchdog has ordered the permanent closure of Neihan Duanzi for vulgar contents. It’s interesting to note that Pipixia users not only can bound their Toutiao accounts but also to sync their account of Neihan Duanzi. In response to the concerns, the company claims Pipixia has been repositioned in product design, content and target users.