Chinese question-and-answer site Zhihu, known as China’s Quora, announced on August 8 that it has raised $270 million in series E funding. The company aims to use the money to boost artificial intelligence related technology and build a better content eco-system, according to its press release.

With the funding, Zhihu will build a 100-people strong team focusing on AI algorithms to push more personalized content for users. It also plans to expand its Chengdu office and cooperate with more universities and experts in different fields.

Founded in 2011, Zhihu has expanded from an invitation-only community to a platform that “aims to be national” and rushed into the business of paid content. The community was first thought to be targeting the elite, but later quickly expanded to the general public. Some of the users complained that there are fewer quality answers on the platform than earlier.

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Jiefei Liu

Jiefei Liu is a Beijing based tech reporter. She focuses on the union of tech and content creation and loves agriculture. You can write to her at Jiefei@technode.com