Didi begins recruiting drivers in Mexico City

滴滴开始在墨西哥城招募司机 10月份正式运营 – Caijing

What happened: Didi has started recruiting drivers in Mexico City for its upcoming launch in October. Earlier this year, the ride-hailing giant began offering its services in Monterrey and Toluca and was reportedly preparing to launch in Guadalajara, the second largest city in Mexico.

Why it’s important: The Chinese ride-railing giant’s move into Mexico City means that it is going head-to-head with Uber, the largest ride-hailing service provider in the region. It appears that Didi has been picking up its pace in the expansion into Latin American markets. Its expansion strategy outside of China has been focusing largely on investing and working with local partners. However, in Mexico, Didi will operate under its own brand. With a population of over 21 million, Mexico City is similar to Shanghai and Beijing in terms of scale and market demand.