宜家做了个小程序,试试在中国做电商的感觉 —Pingwest

What happened: Swedish furniture retailer Ikea launched a WeChat mini program on Monday enabling users to purchase Ikea products online directly. However, Ikea’s mini program is not permanent but a pop-up e-commerce store. For the next nine months, selected Ikea products will be sold via the mini program. According to Ikea, it hasn’t been decided if the mini program will become a permanent retail channel in the future.

Why it’s important: Ikea’s e-commerce struggle in China has been going on for a while. The Swedish company launched an e-commerce retail channel in August 2016. After two years of operation, online purchasing is only available in Shanghai. Last year, Ikea said it would open stores on a third party platform, but business did not go smoothly. There are many third-party purchasing service provider on Taobao targeting consumers in cities where there no Ikea stores or consumers that can’t be bothered to drive to the store.

Jiefei Liu

Jiefei Liu is a Beijing based tech reporter. She focuses on the union of tech and content creation and loves agriculture. You can write to her at Jiefei@technode.com

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