Lessons in starting your own hardware business in China

Setting up an international brand from China might just be as challenging as it sounds.

At TechNode’s event on August 29 at Beeplus in Shenzhen, three entrepreneurs shared their experiences of preparing and launching hardware products in Shenzhen, long known for its efficient supply chains and easy access to parts.

But it’s not always easy going, as Brian Hirsh of Brightwood Lighting explained. While trying to work with local manufacturers, the American entrepreneur encountered “a different way of working with people” – in other words, the complex phenomenon of guanxi.

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