Setting up an international brand from China might just be as challenging as it sounds.

At TechNode’s event on August 29 at Beeplus in Shenzhen, three entrepreneurs shared their experiences of preparing and launching hardware products in Shenzhen, long known for its efficient supply chains and easy access to parts.

But it’s not always easy going, as Brian Hirsh of Brightwood Lighting explained. While trying to work with local manufacturers, the American entrepreneur encountered “a different way of working with people” – in other words, the complex phenomenon of guanxi.

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Bailey Hu

Bailey Hu is based in China’s hardware capital, Shenzhen. Her interests include local maker culture, grassroots innovation and how tech shapes society, as well as vice versa.