JD Xintonglu (新通路), the FMCG (fast-moving consumer goods) online B2B arm of Chinese e-commerce giant JD, has reached a partnership with China’s top telecom carrier China Mobile, local media is reporting.

Under the deal, China Mobile will support JD franchise convenience stores and retailers that are using JD’s B2B ordering platform Zhangguibao with premium traffic packages and broadband services. At the same time, China Mobile will roll out custom services for JD convenience store customers and launch joint marketing campaigns with the e-commerce tycoon.

The second-ranking e-commerce company is expanding aggressively in line with China’s new retail boom. Company founder and CEO Liu Qiangdong said earlier this year that the company plans to add JD 1,000 stores every day by the year-end.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.