How one company is leading the digitalization of China’s charity sector

On September 8, an advertisement for Tencent’s 9-9 Charity Day appeared on the giant screen of Pangu, a “7-star” luxury hotel next to the National Stadium in Beijing. The event offers online fundraising platforms like WeChat for non-profit groups to collect money via Tencent. Interestingly, on September 5, e-commerce giant Alibaba launched their first Alibaba 9-5 Charity Week to raise money via offline events and online sales.

Tech giants’ participation in charity and China’s promising digital payment environment has shifted the country’s donation and charity event participation into the highly mobile and digitalized era. While on the streets of London, volunteers from different NGO organizations carry buckets to collect funds they raise from passers-by, in Beijing, Chinese donors are more familiar with tapping the “Donate” button on their phone to make digital transfers.

This is how Software-as-a-Service (SaaS) applications in the charity sector are growing. TechNode interviewed Mary Yi, CEO and founder at Lingxi (灵析)—the largest grantmaking management, donor retention, and event participation client relation management (CRM) solution provider in the country—to decipher how tech is influencing the way organizations optimize fund management.

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