一加手机宣布要造电视 准备进军智能家居 – Tencent Tech
What happened: Pete Liu, founder and CEO of smartphone startup OnePlus, announced on September 17 that the company has decided to enter the smart TV market. Liu believes that in the future TVs will be transformed into an intelligent screen which will connect and enhance a smart home’s use cases. OnePlus has over five million registered users across 196 countries. Liu would also like to leverage the user base advantage for the new product line.
Why it’s important: It’s uncertain whether OnePlus’ decision is for innovation or the purpose of diversifying its product portfolio for commercial gains; or both. Nevertheless, Liu’s announcement implies a path which shares some common elements with that of Xiaomi’s: community, devices connected via IoT, and an internal product matrix and ecosystem. OnePlus’ future moves deserve close attention.