Share of Chinese smartphone brands reaches record high in Russia

Chinese smartphone brands’ market share in Russia has reached a new high of over 40% in September, according to a recent report released by M.Video-Eldorado (in Chinese), Russia’s largest consumer electronics retailer by revenue.

Chinese brands have been exerting their influence in the global smartphone market as the domestic market becomes increasingly saturated. Russia has emerged as one of the new frontiers for Chinese brands. Previous data from M.Video-Eldorado showed that Russian smartphone market grew by 22% in monetary terms in the first three quarters of 2018 with its market size reaching $4.7 billion.

In 2017, Chinese smartphone makers already managed to secure three of the top spots in shipments to Russia. From June to September of this year, every third smartphone purchased in Russia was a Huawei or Honor (a smartphone brand under Huawei) device. The two brands have shared the top spot in retail sales in Russia, overtaking Apple and Samsung. Xiaomi, another Chinese smartphone maker, took the fourth spot. In June, reports showed that Huawei smartphones took up 26.5 % of market share in Russia, surpassing former lead Samsung’s 23.2%.

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