In three short years, e-commerce platform Pinduoduo surpassed RMB 100 billion in gross merchandise volume based on the popularity of its group discounts. Recently, 36kr reports, food-delivery giant Meituan Dianping launched a very similar offering into the WeChat mini-program ecosystem, seeming to challenge the relative newcomer.

The new in-program feature “好货拼团” (quality goods group deals), as well as a separate mini-program called “美团拼团” (Meituan group deals), are currently accessible on a limited basis nationwide. As a Meituan mini-program employee told 36kr, the feature is still being tested on a small scale in select cities. It is not yet available in Meituan’s own app.

The super-platform reportedly began cooperating with WeChat shopping platform Youzan this past September in order to develop the new feature.

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Bailey Hu

Bailey Hu is based in China’s hardware capital, Shenzhen. Her interests include local maker culture, grassroots innovation and how tech shapes society, as well as vice versa.