Last night, anime streaming site Bilibili announced a strategic partnership with internet behemoth Tencent. Tencent had previously revealed a $317.6 million investment in Bilibili, which brought its company stake up to 12%, earlier this month. However, the recent press release reveals new details about a deeper cooperation.

First, there will be more partnership on “sharing and operating” existing anime and games on Bilibili. B-stop (B站), as it’s affectionately called by fans, will exchange and purchase “existing anime copyright” with its counterpart, which operates a popular streaming site of its own. In addition, Bilibili will host more Tencent games on its platform.

Furthermore, the two will work together to “jointly procure, produce and invest in anime projects,” creating new content targeted at a youthful audience. Both Tencent and Bilibili will also look for more investment opportunities in the animation-comics-games industry.

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Bailey Hu

Bailey Hu is based in China’s hardware capital, Shenzhen. Her interests include local maker culture, grassroots innovation and how tech shapes society, as well as vice versa.