Briefing: Kuaishou is still banned on WeChat Moments, says Tencent

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微信解除对快手的分享限制?腾讯官方回复证实纯属“乌龙” – Tencent Tech

What happened: Tencent public relations director Zhang Jun said sharing short videos from Kuaishou as well as Xigua Video is still banned in WeChat Moments. Zhang said developers used mini programs to let users share those videos in WeChat, which led some to believe that the ban was removed. Local news media reported on Thursday that videos from Kuaishou can once again be shared on the Moments feed after a six-month ban.

Why it’s important: Although Tencent claimed that the restriction on short video was intended to keep vulgar and inappropriate content in check on its platform, popular speculations suggest the ban is part of Tencent’s strategy to compete with its rival Bytedance’s Toutiao. Currently, three Bytedance-backed short video apps Douyin, Huoshan, and Xigua Video are still banned from being shared on the messaging app.