The Delhi High Court has ordered ByteDance, the operator of Jinri Toutiao, to refrain from using “ShareChat” as a Google AdWord keyword, according to the Economic Times report. Last Friday, the Bengaluru-based social and content app ShareChat filed a complaint against ByteDance for allegedly using what it called “AdWords ambushing” tactics. The company said when a user searched for its app on Google, Bytedance’s Helo app popped up as one of the top search results. AdWords is Google’s paid advertising service that advertisers can pay for relevant keywords to match their ads with the terms people search for. Digital advertising on platforms like Google and Facebook has been one of the main focus for ByteDance in India.

Consequently, the court demanded Google to deactivate Bytedance’s use of “ShareChat” or any “identical or deceptively similar mark” on the AdWords platform within 48 hours.

Aside from accusing ByteDance of its shady marketing tactics, ShareChat also said Helo had copied the features, look and feel of its app, as well as icon designs. ShareChat also accused Bytedance of copying and misusing comments and posts by its users, and wrongly attributing them to “fictitious people” on the Helo app.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Nicole Jao

Nicole Jao is a reporter based in Beijing. She’s passionate about emerging trends, news, and stories of human interest within the world of technology. Connect with her on Twitter or via email: nicole.jao.iting@gmail.com.