The world’s biggest annual online shopping festival Singles’ Day is just around the corner. JD.com, the second biggest e-commerce company in China, kicked off the Flash Deals campaign yesterday as a run-up to the actual festival that takes place every year on November.

According to figures provided by JD.com (in Chinese), its shopping platforms logged a record RMB 6 billion in sales within the first hour. Moreover, the sales of the international shopping site (全球购) doubled comparing to the previous year.

In the first hour of Flash Deals, smartphones, flat screen TVs, air conditioners, gaming laptops, and refrigerators were the top five categories in terms of sales. According to JD.com, over 20 million products offered flash sales—limited-time discounts—on the first day.

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Nicole Jao

Nicole Jao is a reporter based in Beijing. She’s passionate about emerging trends, news, and stories of human interest within the world of technology. Connect with her on Twitter or via email: nicole.jao.iting@gmail.com.