At a conference in Beijing on October 31, JD.com reaffirmed its partnerships with social network giant Tencent, traditional retail giant Walmart, and to-home grocery delivery company Dada-JD Daojia.

Omni-channel retail refers to the integration of online and offline commercial retail practices and related user experience. The model (also known as “new retail”) is now recognized as a major trend in the industry as customers are becoming increasingly picky about what and how they make a purchase decision.

Li Kefeng, vice president at JD.com, said, “JD.com has acquired valuable retail experience in over 10 years…[Joint] omni-channel practices shows retail infrastructure built on our mature technology.”

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Runhua Zhao

Runhua Zhao is a technology reporter based in Beijing. Connect with her via email: runhuazhao@technode.com