During sub-forum New Content and New Social at Tencent’s global partnership conference in Nanjing this morning, the company introduced strategies to form a young community for 19-year-old QQ, one of China’s earliest social softwares and the precedent of WeChat.

The company hopes to bring content-driven social network themes including e-sports, live streaming, gaming, and beauty to QQ.

“The integration of content and platform, the merging of recreational and social needs, and the intertwining of technology and culture – these are the 3 assets that keep QQ young,” Li Dan, market manager at Tencent’s corporate platform and content business unit, said.

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Runhua Zhao

Runhua Zhao is a technology reporter based in Beijing. Connect with her via email: runhuazhao@technode.com