Chinese social media giant WeChat has pledged to strengthen its self-censorship over sensitive, pornographic, vulgar, and clickbaity content as well as rumors and plagiarism on WeChat self-media account amid the ongoing “eliminating porn and fighting illegal publications” campaign.

The ongoing campaign, spearheaded by the National Office Against Pornographic and Illegal Publications since April this year, is part of the country’s efforts to fight against illicit cultural content and to foster a “positive” and “healthy” cultural environment.

Pornographic content on mobile applications, cultural content for children and media and publication wrongdoings are the main targets of the campaign, which lasts to November this year.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.