WeChat is pushing further in its efforts to regulate third-party services on the platform. The social media giant announced that it has removed the misleading names of 3,312 official accounts and mini-programs. At the same time, the relevant features of 3,326 WeChat official accounts and mini-programs were suspended, according to the company.

Misrepresentation is common for Wechat official accounts and mini-programs to attract more followers and page views on the platform. By misrepresenting oneself as services provided by a more reputable operator, the official account or mini program developers may easily gain bigger visibility in WeChat’s search engine and trick users into using their services.

“WeChat will close or remove the contents of the official accounts or mini-programs with misleading names, logos, and introductions, or any other behavior that involves misguiding the users’ judgments. Any misrepresentation in a batch would consider a move going against WeChat operation rules. The platform will suspend the accounts permanently and reserve rights to offer services to such parties,” according to an official statement from the company.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.