Alibaba’s Taobao is testing out a new feature on its mobile app which allows sellers the option of show Xiaohongshu (aka RED or Little Red Book) product reviews on online stores, according to Iebrun (in Chinese).

Xiaohongshu is a popular social e-commerce platform where shoppers write reviews, share shopping experiences, and explore content on a variety of topics such as fashion, food, and travel.

The new feature can be added to what was previously the KOL review section (大咖点评) through the Taobao seller’s platform. Sellers, however, will have no control over which product reviews to show on their online store, Taobao’s recommendation algorithms will do the job.

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Nicole Jao

Nicole Jao is a reporter based in Beijing. She’s passionate about emerging trends, news, and stories of human interest within the world of technology. Connect with her on Twitter or via email: nicole.jao.iting@gmail.com.