Why it’s important: The association’s announcement came on the same day that Shanghai’s Consumer Council singled out three popular apps–Cheetah Mobile’s CM browser, CooTek’s TouchPal keyboard, and Mango TV–for failing to bring their privacy safeguards up to standard. Whether or not it was coincidence, the two groups’ actions show that government bodies appear to be taking consumers’ privacy concerns seriously. For many users, however, it may be too late. A survey conducted in August by the CCA revealed that over 85% of app users had experienced data leaks. As a result, the majority suffered from telemarketers or spam, while some even had their accounts stolen.