Smart-lock maker’s bomb disposal ad sparks public backlash

A Shenzhen-based digital lock manufacturer has been accused by cybersecurity police of insulting the national bomb-disposal unit, triggering outcry from the public.

The trouble began when Kaadas Technology—a manufacturer of smart locks that support fingerprint scanning and touch-screen passwords—ran an off-color advertisement. 

Viewers took offense to the final scenes of the ad, in which a soldier fails to dispose of a nuclear bomb and is blown up, leaving only a dismembered hand.

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom