Chinese smartphone maker Xiaomi is restructuring its business to focus on the Chinese market, according to an internal letter obtained by Chinese media.

The new China-focused business group has been established in light of the company’s success overseas, a market that generated more than 40% of its revenue in the third quarter. The group is born out of the former Sales and Services Group and is to be led by Wang Chuan, co-founder and senior vice president of Xiaomi. He will report to company CEO Lei Jun.

Two new departments have also been created as a result of the restructuring, one for the offline sale of mobile phones in China and the other for promoting TVs and IoT devices in its digital ecosystem.

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Jill Shen

Jill Shen is Shanghai-based technology reporter. She covers Chinese mobility, autonomous vehicles, and electric cars. Connect with her via e-mail: jill.shen@technode.com or Twitter: @yushan_shen