JD.com’s online-to-offline (O2O) grocery platform JD Daojia has downsized its unmanned shelf project “Go” to focus on the company’s online grocery and delivery businesses amid slowing growth in the industry.

Daojia’s “smart vending machines” were previously installed in office buildings in 10 cities across China, including Beijing, Shanghai, and Chengdu.

It’s been a tough year for companies in the unmanned shelf industry. There has been more than a handful of startups and companies that went bust or transitioned to a different business model. JD.com is, however, one of the first major players to back out of the industry.

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Nicole Jao

Nicole Jao is a reporter based in Beijing. She’s passionate about emerging trends, news, and stories of human interest within the world of technology. Connect with her on Twitter or via email: nicole.jao.iting@gmail.com.