Chinese smartphone maker Xiaomi is looking to expand its presence in Africa amid increased domestic competition and slowing in the Chinese smartphone market, Jiemian reports (in Chinese).

Xiaomi will set up a business unit for the African region to accelerate its expansion on the continent, the company said in an internal letter to its employees. Wang Lingming, vice president of the company, has been appointed head of the new unit and will report to senior vice president and global business head Wang Xiang.

The company has seen success in the overseas market, where it generated more than 40% of its revenue in the third quarter of 2018. It has also steadily expanded in India on the back of its affordable pricing, replacing Samsung as the top industry player in the second half of 2018.

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Jill Shen

Jill Shen is Shanghai-based technology reporter. She covers Chinese mobility, autonomous vehicles, and electric cars. Connect with her via e-mail: jill.shen@technode.com or Twitter: @yushan_shen