Chinese tech giant Baidu has filed a RMB 5 million (around $735,000) lawsuit against Bytedance and the operator of professional networking platform Maimai for defamation and copyright infringement.

Baidu filed the suit over a Maimai ad that appeared on Bytedance’s content aggregator Jinri Toutiao, according to the Haidian District People’s Court (in Chinese). Baidu says the ad contains a play on words alluding to Baidu’s slogan.

The search giant claims that the ad, first spotted in August, used Baidu’s office building as a backdrop for the text: “I heard my company’s culture has changed from simple and reliable [jian dan ke yi lai, 简单可依赖] to simple and shameless [jian dan ke yi lai, 简单可以赖],” changing one character to play on the company’s slogan

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Nicole Jao

Nicole Jao is a reporter based in Beijing. She’s passionate about emerging trends, news, and stories of human interest within the world of technology. Connect with her on Twitter or via email: nicole.jao.iting@gmail.com.