Chinese smartphone maker Vivo has rolled out today a premium smartphone brand iQOO, marking another effort for Chinese phone makers to shake off their budget image.

A newly built Weibo account dubbed “iQOO mobile phone” greets the public today with its first-ever microblog that reads, “Hello, this is iQOO.” The registration details of the account show it shares the same owner of Vivo, which later reposted the blog with a comment saying “Welcome new friends in the new year.”

Little details other than the name were disclosed as of present. However, a poster that comes in the microblog suggests that the new brand will feature futuristic and technologically advanced devices.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.