Tencent releases new rules regulating live-streams containing its games

Tencent on Thursday released on its official gaming WeChat account a list of 12 rules for live-streaming platforms and streamers, forbidding a number of behaviors in all live-stream shows that involve its games.

The new rules come just two weeks after the release of China’s first official standards for live-streaming organizations, issued by authorities in the central Chinese city of Wuhan, which cracked down on underage streamers and stipulated how female streamers should dress. Those standards followed a set of guidelines by the China Netcasting Services Association (CNSA) also released last month, which listed a total of 100 categories of non-compliant types of content.

While the 12 Tencent rules included broad articles pertaining to speech or behavior that go against national policies, social stability, and personal privacy, most of them relate specifically to the gaming side of live-streaming.

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