Chinese fintech firm 360 Finance is plotting its foray into China’s buzzing social e-commerce space, an increasingly competitive sector dominated by giants including Pinduoduo, Alibaba, and JD.com.

The company will reportedly launch a group-buying platform that offers a variety of products including fresh produce, home appliances, and electronics, among others, according to investment information acquired by Ebrun (in Chinese). The new platform could launch as early as March 1.

360 Finance was not immediately available for comment.

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Nicole Jao

Nicole Jao is a reporter based in Beijing. She’s passionate about emerging trends, news, and stories of human interest within the world of technology. Connect with her on Twitter or via email: nicole.jao.iting@gmail.com.