Bytedance-owned short video app TikTok launched an in-app talent search program on Friday aimed at discovering independent musicians, starting with those in South Korea and Japan.

First unveiled in Seoul on Mar. 28, TikTok Spotlight is intended to “discover and support independent and unsigned artists,” according to the company. Artists can upload original music videos through the program’s portal from Apr. 5 to May 31 to compete for a number of prizes such as record deals and performance opportunities.

Music videos that artists upload will be promoted on a featured playlist for other users. Over the course of five months starting Apr. 5, or what TikTok refers to as the first season of the program, the app will hold three rounds of judging to narrow performers down to five to 10 winners.

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Tony Xu

Tony Xu is Shanghai-based tech reporter. Connect with him via e-mail: tony.xu@technode.com