At a recent AI conference in Hefei, Anhui province, selfie and social app-maker Meitu unveiled a new open platform targeted at individual developers and enterprises. The move is line with Meitu’s recent efforts to focus on software development and move away from a loss-making smartphone business.

The services will be targeted at cosmetics retailers, a sector Meitu has partnered with in the past, as well as enterprise and internet services businesses. According to the official site for the platform, algorithm and software services will be offered in three main formats: as on-demand software through webpage application programming interfaces (APIs), mobile app software development kits (SDKs) with offline and real-time features, and custom solutions for clients that may lack the “technical ability,” Wan Pengfei, director of MT Lab, Meitu’s core research and development department, told TechNode.

Together, the services also aim to make development more convenient, Wan said. Although the platform was only recently unveiled to the public, Meitu has already partnered with companies such as Baidu, for example, enabling cloud storage users to apply beautifying filters to their photos.

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Bailey Hu

Bailey Hu is based in China’s hardware capital, Shenzhen. Her interests include local maker culture, grassroots innovation and how tech shapes society, as well as vice versa.