Kuaishou launches research institute to better serve rural users

Chinese short video app Kuaishou on Tuesday launched its new research arm, Kuaishou Social Impact Institute, that will explore the potential of internet technology in alleviating poverty.

The institute was established in partnership with academic institutions including Oxford University, Tsinghua University, and Peking University.

The company said rural users of the short video app, which now has 160 million daily active users (DAUs), generated around $2.8 billion in revenue in 2018. Overall, 16 million users have earned an income on the platform.

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