Bytedance’s online education platform Gogokid has reportedly laid off hundreds of employees, in the latest example of Chinese edtech firms tightening their belts in order to stay afloat.

Rumors circulating on Chinese professional networking site Maimai earlier this month reported that at least 50% of its employees would be slashed, including reducing its sales team 70% to 200 employees. AiKID, another online tutoring service owned by Bytedance, has reportedly suspended it business for four months.

A Bytedance spokeswoman confirmed the company layoffs when contacted by TechNode on Tuesday, though she declined to provide details on headcount. The company said the reduction was part of a broader push to stabilize the company and achieve higher efficiency, as it moves further into the online education sector which “takes more patience and effort” (our translation).

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Jill Shen

Jill Shen is Shanghai-based technology reporter. She covers Chinese mobility, autonomous vehicles, and electric cars. Connect with her via e-mail: jill.shen@technode.com or Twitter: @yushan_shen