Xiaomi has sold more TV sets online than any other brand in China for two consecutive quarters, Li Xiaoshuang, general manager of Xiaomi TV & Air Conditioning Department, said Tuesday in Beijing.

The Chinese smartphone maker released Tuesday its latest 65-inch Mi TV model named “Mural” (our translation), featuring a customized Samsung 4K panel with a flat back that can be hung on an indoor wall like a painting. Priced at RMB 6,999 ($1,040), it is also Xiaomi’s first TV model equipped with its XiaoAI virtual assistant, which allows users to control the TV using natural human language from a distance of up to 10 meters and without the aid of a remote control.

According to market research firm China Market Monitor, Xiaomi has become the top TV seller for online sales channels for two consecutive quarters beginning October 2018. It accounted for 22.7% of total market sales volume in the first quarter this year, beating Hisense (14.5%) and Skyworth (12.1%), the two established manufacturers that rank first and second place in the offline market.

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Jill Shen

Jill Shen is Shanghai-based technology reporter. She covers Chinese mobility, autonomous vehicles, and electric cars. Connect with her via e-mail: jill.shen@technode.com or Twitter: @yushan_shen